Sandeep Goyal

Stories by Sandeep Goyal

How Amitabh Bachchan tops the brand trust charts

How Amitabh Bachchan tops the brand trust charts

Rediff.com   16 May 2016

The superstar manages to retain the trust of consumers across age groups.

How Virat Kohli cracked the Rs 100-crore league

How Virat Kohli cracked the Rs 100-crore league

Rediff.com   25 Apr 2016

Kohli is rated very high on being distinctive, stylish and prestigious.

2015: When hashtag became mainstream, active and lethal

2015: When hashtag became mainstream, active and lethal

Rediff.com   31 Dec 2015

2015 was characterised by some interesting events and trends.

Maggi controversy: Is it right to hold the endorser responsible?

Maggi controversy: Is it right to hold the endorser responsible?

Rediff.com   5 Jun 2015

Views differ on the subject of celebrity endorsement.

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